Expert Medical Copywriting & Content Strategy

Serving best-in-class medical, rehabilitation, and education leaders with impeccable copy and premier long-form content.

 

For years, you worked hard to develop your clinical expertise.

For years, you worked hard to build your reputation among your patients and your colleagues. You have become a trusted practitioner who takes pride in the great lengths you go to develop rapport with each and every one of your clients. You stay on top of the cutting-edge research and technology in your field. Everything you do, you do with your whole heart. This is why you’ve experienced the success that you have – your grit and determination plus the compassion you hold for every single client you serve is simply unparalleled. 

 

Well done, MD

Strong work, PsyD

Hats to you, SLP

Mazel tov, PT

Cheers, SpEd Director

You really are great at what you do. (And you still love it! Isn’t that refreshing!?)

  • Open your own clinic

  • Grow your team

  • Start a whole new side business

  • Expand your private practice to another site, state, or region

  • Position yourself as a thought leader in your field with

    • Books

    • Courses

    • Speaking tours

    • Podcast appearances

  • Develop your own brand and your own products

You want to earn more and work less.

Don’t we all?

 
 

It’s true that word-of-mouth referrals are golden. Really listening to people shows that you respect them, and when people feel respected, they will gladly recommend you to their family and friends. Generous networking with your peers goes a long way, too.

However —

Your online presence and inbound marketing strategy are more important than ever before. [It’s 2022, for goodness sakes]. More than 80% of your future clients will review your website and search your social channels before booking an appointment, signing up for your webinar, ordering your book, or committing to your practice.

 
 
 

Think about it. As a consumer yourself, before you buy a new product or book an appointment, you probably do all of these content marketing things: 

  • Browse the website (if it’s not there or if it’s DIY, this is a red flag!)

  • Read engaging and informative content like blogs and eBooks

  • Look for authentic patient/client testimonials

  • Hop on a webinar to hear directly from the source

  • Scroll social media to check out the company’s vibe 

  • View the LinkedIn profile to see how you relate

Now, as a clinician going into private practice or expanding your professional realm yourself, how are you handling all the ways in which your prospective clients will engage with you?

It takes a lot of time.

 
neuropsychologist with clipboard seeing patient
 
 

But you’re on this page right now because you know it takes a lot of time to create and maintain a strong online presence, and … 

You don’t have a lot of extra time. (Right?)

Marketing yourself takes time away from your patients during your work day and it takes time away from your family and friends on nights and weekends.

Let’s change that.

 
 
medical copywriter for rehab Kelley Spainhour

A medical copywriter for the rehabilitation industry.

It’s my job and my joy to craft exceptional blogs, web page copy, email sequences, newsletters, white papers, eBooks, and case studies that will help you achieve your goals — 

  • Grow your practice

  • Attract your ideal patients/clients

  • Increase traffic to your website and your rank in Google

  • Build trust and authority in your field

  • Earn more money

  • Save time

Who should work with a medical copywriter with a rehabilitation specialty?

  • Physical Medicine & Rehabilitation (PM&R) physicians  

  • Neurologists

  • Orthopedists

  • Pediatricians

  • Neuropsychologists

  • Psychologists

  • Physical Therapists

  • Occupational Therapists

  • Speech Therapists

  • Play Therapists

  • Recreation Therapists

  • Mental Health Organizations

  • Educational Diagnosticians

  • Disability Advocates (Personal Injury Lawyers, Worker’s Comp Attorneys, Disabilities Services & Nonprofits)

  • Special Education Advocates, Consultants, and Directors 

  • Special Education Curriculum Companies

  • EdTech companies

  • Medical Device Companies

  • Assistive Technology Companies

If you are a leader in one of the fields above who offers quality services and you’re ready to free up hours of your time, let’s schedule a call.

Here’s What Some of My Recent Clients Have Said

  • Kelley is truly an expert wordsmith!

    Kelley was a pleasure to work with! She overhauled our website copy and served as our lead content writer for a massive, yearlong project. Throughout our work together, Kelley was always communicative, professional, and kind. It was easy to be in touch and we were always clear about what would be delivered and when. Kelley is truly an expert wordsmith -- she can present complex clinical concepts in a clear and easy-to-understand voice. Kelley is a dedicated writer and went above and beyond throughout our time together. I highly recommend her!

    — Dr. Shira Kessler, Clinical Director at Advenium

  • I highly recommend Kelley!

    Kelley has written numerous blogs and whitepapers for n2y and is an incredible writer. She brings new and exciting ideas to the table and is very easy to work with. Her attention to detail and timeliness is impeccable. Kelley provides not only research and evidence basis to her writing, but also brings in her knowledge and expertise in SEO. It is always a pleasure working with her on a variety of projects. Highly recommend!

    — Stacey Atiyah, Solution Marketing Director at n2y

  • Kelley...delivers work that is above and beyond expectations.

    Kelley could not have been more clear, professional, organized or timely in her work. After giving her a relatively vague idea of the content I was looking for on our blog, Kelley provided multiple in-depth, detailed and beautifully-written posts with pictures perfectly aligned to her content. Kelley is our go-to writer and idea generator — she always knows just what to say and how to say it. Working with Kelley is a breeze, she literally takes everything off of my shoulders and delivers work that is above and beyond expectations.

    — Katie Holloran, International Diagnostic Solutions

  • Working with Kelley is a pleasure!

    Kelley is an excellent writer. She has a unique talent for synthesizing technical information, including data from medical charts and scientific papers, into clear, cohesive messaging that is accessible to a wide audience. Working with Kelley is a pleasure— she is detail-oriented and communicative throughout the whole process... and never misses a deadline! Bonus — she has industry experience in the special education & physical medicine/rehab niches. Highly recommend!

    — Samuel Gordon, PhD, MedStar National Rehabilitation Hospital

Samples of Recent Projects

Check out a few recent projects to get a sense for my style – and how it changes with different audiences and clients.

website copywriting

Recent Website Copy

blog copywriting

Recent Blogs

white paper copywriting

Recent White Papers

“People buy things because they hear or read words that make them want to buy things. Words matter.”

— Donald Miller
Author of Building a Storybrand